It is not always easy to get it right when it comes to choosing a sports sponsorship. We sure can quickly think of a few examples of firms that linked their image to a wrong cause. However, sometimes it is so clear that it seems predestined. This is what happened to us when we took part in the Dakar!
As a transport company, claiming the importance of trucks and logistics is our main mission. Without them, the Dakar could not take place. That’s why far from sponsoring Peterhansel’s car, Loeb’s or Carlos Sainz’s, we’re betting on a team of trucks, the PBX Dakar Team, whose challenge is not so much to win as to go finish the rally.
We decided to join this adventure because we like challenges. We always have to look for new experiences so that our work keeps us excited. In this sense, the Dakar is the ultimate sports challenge, a unique, daring and intense adventure that demands effort and commitment.
Thierry Sabine said that “it is a challenge for those who leave but also a dream for those who stay” and our main objective is to live this adventure with the 650 people who represent our Network. Regardless of the outcome, the experience will be a success if enjoyed by all of us, especially our employees, franchisees and the collaborators who are accompanying us on this journey.